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Stories Worth Telling

@erwwpr excels at earned media, at ensuring that our clients aren’t just in the news but are the news. And now we’ve got four new awards that back up our claim (and highlight our cause work, too), from Bulldog Reporter for media relations. Our pro bono efforts for The French Will Never Forget’s 9/11 anniversary event brought home three trophies: golds for Best Issue/Cause Advocacy Campaign and Best Campaign Under $10,000, and a silver for Best Special Event/Stunt. Plus, our pro bono work with Donna Karan’s Urban Zen Foundation to rebuild Haiti was honored with a bronze for Best Issue/Cause Advocacy Campaign. Read more about the 9/11 event here.

Fearing Fear Itself

[Originally posted on the Huffington Post.] In this election year, I’ve been on fear watch. Folks are fearful of everything from 2012 theories to GMOs to student loans taking over as the No. 1 source of pain for college grads everywhere. A few years ago, I talked at length about the cult of anger our [...]

The Value of Creativity

As a PR professional, I know how crucial creativity is to success in business today. As a socially networked person (is there anybody out there who isn’t?), I’ve watched as network friends draw something, write something or video something. As a trendspotter, I’ve read at length Richard Florida’s thoughts on the importance of the creative [...]

The All-New American Family

[Originally posted on the Huffington Post.] I remember being blown away by “An American Family,” what was a compelling and unorthodox documentary miniseries when it was made back in 1973, which showed the world that the “typical” American family was anything but. Much time has passed since the Louds captivated our psyches (HBO recently [...]

10 Lessons for Business and Life

[Originally posted on CNBC.com.] In my head (never mind the wrinkles on my forehead), it seems like only yesterday that I was an eager, bright overachiever, dressed in a blur of designer labels—the Lower East Side and Loehmann’s still spelled fashion bargains—and thrift-store finds, lapping up insights and tips from the likes of my former [...]

Newscrafting the Future

[Originally posted on the Huffington Post.] Normally when I speak or write, it’s to comment on a new trend or the implications of breaking news—the sort of stuff that’s out there in the public spaces of the media. So at first, I thought speaking about social media at the American Association of Advertising Agencies’ Public [...]

The New Quarterlife Crisis

[Originally posted on the Huffington Post.] Now that the recession has retreated just a bit from American shores, we’re being allowed a better look at its aftermath. To be frank, it’s not pretty, especially for millennials and their parents. Many of the latter co-signed on student loans and must cope with the loss of a [...]

Trendspotting: Carrying a Torch
The late Amy Winehouse started the movement in 2006, but Adele, and now Lana Del Rey, confirmed it: The torch song is back. You know the torch song; it’s a love song that smolders with things too long left unsaid, unruly and messy around the edges. For Winehouse, it came [...]

THIS DIGITAL LIFE

How are the rapid changes in digital technology affecting us? Click here to read ERWW’s latest Prosumer Report, which shows that all the changes of modern life make many of us around the world feel unbalanced.