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Entries in Africa (4)

Friday
Apr022010

Why Do Some Celebrities Rise Up?

I’m very proud that Euro PR counts Wyclef Jean and his nongovernmental organization, Yéle Haiti, among our clients. I’ve been fortunate to work with him on ongoing communications and when he addressed the delegates at the One Young World conference in London in February. As both a collaborator and an observer, I’m deeply impressed and inspired by his commitment to his native country, Haiti.

As I watched him speak by satellite at One Young World, I sent excited tweets like these:

  • Wyclef Jean at #oneyoungworld informing the world about Haiti and inspiring all of us; he is the voice of greatness.
  • Wyclef says help orphans and seniors in Haiti @ #OYW. We all have to make a new Haiti sustainable. He has made us all better via satellite.

His commitment—thousands and thousands of hours of his time, freely given, to raise funds and steer Yéle daily—comes from his personal connection. And although Yéle has been bettering the lives of Haitians since 2005, the recent devastating earthquake refocused everyone’s attention and efforts. As Clef recently wrote in a blog post, “So many innocent people have died in the streets of Port-au-Prince, in the country where I was born. I can’t just sit still. Every day I think of my brothers and sisters who are living in ruins but hoping for brighter days.”

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Wednesday
Dec232009

Copenhagen: A Missed Opportunity for the Planet

Copenhagen was a failure. Despite going into it with fairly measured expectations, the agreement, or lack of it, is a massive disappointment and a costly missed opportunity for the planet. What we needed from the Copenhagen summit was a global, binding and fair climate agreement, and we came out of it with none of those things.

Key to solving the climate issue is legislation. We have seen around the world how powerful and effective binding legislation can be; look at how we have eradicated CFCs or how smoking is now banned in restaurants and bars in most major cities around the world. However, the agreements reached at the summit are weak, ambiguous and voluntary—being free from any compliance provisions—and they are a long way from binding legislation.

Perhaps the most telling sign of the failure of Copenhagen is the fact that China, the world’s largest polluter, reportedly left the Danish capital happy.

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Monday
Nov302009

Dusting Off My Crystal Ball

 

creativecommons.org/by BitterjugIt’s trend season again, and I’ve been working on compiling my top trends for 2010. In doing that, I looked back at my predictions from five, 10 and 15 years ago, and I’ve been struck by all I saw coming (if I do say so myself).

Stay tuned for what to expect in 2010. In the meantime, here are highlights from my forecasts for 2005, 2000 and 1995, along with links to sites that create a virtual report card of how I did.

Trends for 2005, from an article I wrote for The Sunday Times of London. Somehow five years doesn’t feel like such a long time.

The “us and them” mentality—a reaction to terrorism and insecurity—will continue. European politics is set to be dominated by the immigration question. Anti-Americanism will spread.

Gender lines will be redrawn as men reclaim their masculinity. Watch out for predatory, liberated he-men and a new battle of the sexes as males decide they don’t want to be soft metrosexuals anymore.

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Thursday
Oct292009

How Cyberspace Changed My Life

Thirteen years ago, Fast Company included me in a story called “Job Titles We’d Like to Have.” My job, as director of the Department of the Future at TBWA Chiat\Day, was a great one, and I was excited to be part of the article.

But looking back now, in late 2009, I can’t help but think about how my work—being tuned in to what’s happening now, anticipating what’s coming next and living life online as much as in the real world—has gone from novel to conventional. That’s not a bad thing; cyberspace changed my life for the better, and it can do just as much for brands.

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