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Entries in American Dream (4)

Friday
Jun252010

Time to Rethink the American Dream?

This week, discouraging news was released about new-home sales in May: The number plummeted 33 percent from April. Now that the government-sponsored $8,000 tax credit for new homebuyers has expired, it seems potential purchasers have cooled their heels on what used to be the staple of the American Dream.

Occasional special credits and longstanding “permanent” tax write-offs such as the deduction of mortgage interest have placed an inherent advantage in owning a home versus renting. The mortgage companies and quasigovernmental housing agencies followed suit, marketing their version of the dream to young professionals by dangling carrots of several-hundred-thousand-dollar “starter homes” to young people with starting-salary incomes and no credit.

For years, marketers across a range of industries have relied on homeownership as a key component when promoting that dream. But should we—as marketers and as Americans—be finding out whether homeownership really matters to young people today or even rethinking its viability as a good investment for many people, young and old? Maybe young people are right not to buy. Is that aspect of the American Dream truly a reality—or even desirable—for them? Should it be?

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Tuesday
Nov032009

Obama's First Anniversary

creativecommons.org/violentzToday is the first Election Day since Obama’s tremendous victory last November. This time, his own office isn’t in question, but he’s still campaigning. He has been stumping and fundraising for candidates from Virginia to Connecticut, while burnishing his own brand.

His most important theme is hope (the term is a Clintonism, but Obama has more than made it his own). In these turbulent times, optimism is what keeps us going. Even as everything is changing, Obama encourages us to believe things will be better than before.

A recent USA Today/Gallup poll found that 26 percent of Americans are now satisfied with the country’s direction—a low number at first glance, but fully twice the dismal 13 percent who were satisfied a year ago. Six in 10 expect the country to be better off in three years. And Obama’s own approval rating remains near or above 50 percent—again, far higher than his predecessor’s.

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Thursday
Oct222009

Portrait of Today's Boomer

Here’s some of what we know about baby boomers:


  • There are about 78.2 million of them—people born between 1946 and 1964, that   is—in the U.S. right now.

  • They account for 26 percent of the population.

  • About 8,000 Americans turn 60 daily.

  • They’ll start turning 65 in 2011.

  • In 2006, there were 37.3 million Americans age 65 and older—12 percent of the population.

  • By 2030, the 65-and-up population will have nearly doubled, to 71.5 million—one in every five Americans.

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Thursday
Oct012009

In Praise of Change

creativecommons.org/daveyninOne of the many lessons from the past few years is that there’s no escaping change. We went from the flush, go-go times of 2007 to the Great Recession in what felt like a heartbeat. Newspapers are fighting for survival, while Twitter and Facebook are signing up millions of new users. And that iPod you bought two years ago? Obsolete.

The only constant—as the cliché goes—is change itself.

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