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In my last post, I wrote about the state of Brand America. I asked experts for their views, and the prognosis wasn’t great—American bravado and swagger seem to have done the brand some harm. The good news: The marketing and PR community has many suggestions for rebooting Brand America. Here’s some of their advice.

Keith Reinhard, president of Business for Diplomatic Action and chairman emeritus of DDB Worldwide:
Strong brands take a long time to build. Our position as the world leader did not come overnight, and our brand recovery will take some time—maybe a generation.
To rebuild Brand America’s reputation, we need to do several specific things:

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creativecommons.org/hotashEver since Chicago lost its bid for the 2016 Olympics, I’ve been thinking about the state of Brand America. I wrote part of a feature for the global edition of PR Week on the topic, but the questions linger in my mind. In the course of writing, I asked experts inside and outside of the PR industry for their insights, and their ideas were too good not to share. In my next post, I’ll tell you about their suggestions for rebuilding our reputation.

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