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Entries in brands (20)

Wednesday
Jul282010

The Intern Diaries, Part V

It seems as if I just started last week, but it’s finally time to conclude my internship at Euro RSCG Worldwide PR. We’ve given our final presentations and learned so much. Most important, we’ve established great relationships with our colleagues, fellow interns and account executives alike.

Euro RSCG has provided me an even larger network than I already had. I can hold my own next to many entry-level applicants in the job market and have used my passion for networking (internally and externally).

I recognize there is no “right person” to know your name and/or brand. Every person is the right person, so be sure not to overlook anyone or burn any bridges. While interning at Euro RSCG, we learned that everyone is important, from those we met at our “Lunch ‘N Learns” to the top executives we had close interactions with.

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DateJuly 28, 2010 | by AuthorDeAnne Bradley | | tagged , , , , | Comment1 Comment
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Monday
Jul192010

The Surreal Life (and Other Trends)

I’ve been spotting trends for almost two decades. Trends are hard to figure and harder to tease out. Doing it right means tracking people, social momentum, brands, economies, companies—all in constant motion. But trends also mean business, especially for people in PR; we’ve got to be in and of the culture if we’re going to keep ourselves, our agency and our clients not only current but also thinking ahead. The wealth of material lately is nuts. Here are a few trends I’ve been teasing out of it this summer:

Get surreal. That’s my advice for anyone looking to understand the American psyche, circa 2010. The Onion just released a spot-on video of a cable newscast in 2137 with a sexed-up anchorwoman, states renamed for corporations and video-game graphics. My only quibble is that it’s so far in the future—we’re almost there now. Seriously, a former CNN correspondent told The New York Times that “about the only funnier cable news is the real stuff.” No one bothers to make things up anymore because real life—brought to us via real-time news—has gotten so bizarre that we need to view it from an ironic distance. (Not to mention that quoting The Onion has become a perfectly legit way to begin a blog post.) Ten years after “Survivor” started, we’ve gotten so used to, and so bored by, reality TV shows turbocharged by 12-step dropouts that it takes new feats of extremism to get our attention. In this age of “Yeah, so?” what would’ve been shocking a few years ago is ho-hum. How did David Letterman end up being hailed as smart and savvy for confessing that he slept with staffers? Does anyone even remember that?

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DateJuly 19, 2010 | by AuthorMarian Salzman | | tagged , , , , , , | CommentPost a Comment
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Monday
Jul122010

The Intern Diaries, Part IV

Who said you can’t use your journalism experience in the field of PR? I had the opportunity to use my reporting skills, à la Robin Roberts, as Marian Salzman called me, for a one-on-one conversation with Marian, president of Euro RSCG Worldwide PR, North America. She got a peek into my Intern Diaries and decided to share her voice for this special entry. I’m sure you will find her words useful.

Q: Could you explain what you meant when you tweeted me “Make plenty of smart noise.”?
A: We like the positive disruption of young minds.

Do you mind elaborating?
We need to have various viewpoints and fewer rules.

Assuming you did that while climbing your way to the top of the industry, how did you build a reputation for yourself as the go-to trend forecaster?
I started off by just being the hardest-working, most curious person I could be and was very very lucky: right place, right time and ultimately smart forecasts. But some of it was humility. I was once a maid and a waitress, so no job was beneath me, and I learned from every role.

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DateJuly 12, 2010 | by AuthorDeAnne Bradley | | tagged , , , , , , | Comment1 Comment
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Thursday
Jun242010

The Consumers’ New Clothes (Sarah Ferguson, Take Note)

Originally posted on the Huffington Post.

I don’t need to tell you that the world has seen its share of change lately. We used to embrace change and make it happen (which entails pretty much everything before Sept. 11, 2001). Then we watched it from the sidelines (the Iraq and Afghanistan wars, the various financial crises), craved it (the 2008 U.S. presidential election) and circled back to watching—helplessly, it seems (losing patience with President Obama, the BP oil leak).

But now we’re creating change again. A New Consumerism is taking hold. People around the world are realizing their responsibility in current events and trying to take control of what they can. They’re making changes to simplify their finances, their consumption, their lives.

Unfortunately, Sarah Ferguson doesn’t seem to be one of those people

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DateJune 24, 2010 | by AuthorMarian Salzman | | tagged , , , , , , , , | CommentPost a Comment
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Friday
Jun182010

The Icing on the Cake

creativecommons.org/by esthero0nieGetting “iced”…It sounds illicit, slightly illegal and definitely uncomfortable. Actually, it is the most recent viral interactive phenomenon sweeping the nation’s post-grads.

The New York Times recently explained the concept of being iced:

The premise of the game is simple: hand a friend a sugary Smirnoff Ice malt beverage and he (most participants have been men) has to drink it on one knee, all at once—unless he is carrying a bottle himself, in which case the attacker must drink both bottles.

Icing is the alcoholic equivalent to putting a whoopee cushion on somebody’s chair. I have heard tales of both friends and strangers getting iced. It runs so rampant among my circle that I can expect at least one person to get iced per gathering. The inspiration for this blog post came as I was explaining the concept to my fellow ERWW PR-ers and no less than 10 minutes later, somebody was iced at a table next to us.

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DateJune 18, 2010 | by AuthorLeah Linder | | tagged , , , , | Comment1 Comment
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