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Entries in Brazil (3)

Friday
Feb052010

Generation Real-Time

Originally posted on huffingtonpost.com.

A few years ago I was publicly fretting over the arrival of millennials—young people in the generation after X—in the workplace. I described how these new adults would bring with them a sense of entitlement, a need for constant praise, a habit of multitasking to the point of distraction and even their helicopter parents (HR departments were reporting that parents would call on their children’s behalf).

The millennials would change the way business is done, and not necessarily for the better. “These young people will tell you what time their yoga class is, and the day’s work will be organized around the fact that they have this commitment,” I told “60 Minutes” in 2007. “So you actually envy them. How wonderful it is to be young and have your priorities so clear. Flip side of it is how awful it is to be managing the extension, sort of, of the teenage babysitting pool.”

Two years and a global economic crisis later, I’d like to take a lot of that back. 

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Thursday
Feb042010

How Young People Are Changing the World

Originally posted on huffingtonpost.com.

The opinions of young adults—which today have solidified into values—are not to be ignored. Not only are people in their 20s powerful voices within their communities, but they’re also consumers. These first adults of the millennial generation (roughly, the people born between 1981 and 2000) are bellwethers for a group that’s already estimated to earn more than $200 billion a year, of which they spend about $127 billion in the U.S. alone.

With this generation’s population vastly outstripping that of its predecessors, the baby boomers and Gen Xers, it’s not just spending power but also the ability to influence others that matters, especially as they’re armed with the power of social media and narrowcast communications. While the effusions of the Flower Power generation could have been chalked up to irrelevant ranting, the exhortations of today’s youth—for companies to clean up their acts, for the news media to be independent and for the privatization of public services to stop—are socially significant and underpinned by ethical meaning.

All this makes the results of the Global Youth Study important. The extensive 38-country online survey of 15,844 people ages 23 to 28 was fielded by SurveyShack in association with YouGovStone between July 2008 and December 2009. Its results will feed into the inaugural One Young World summit, a global leadership forum for hundreds of young leaders from the world’s 192 countries taking place in London next week.

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Wednesday
Feb032010

How Young People Are Changing the World

Originally posted on huffingtonpost.com.

The opinions of young adults—which today have solidified into values—are not to be ignored. Not only are people in their 20s powerful voices within their communities, but they’re also consumers. These first adults of the millennial generation (roughly, the people born between 1981 and 2000) are bellwethers for a group that’s already estimated to earn more than $200 billion a year, of which they spend about $127 billion in the U.S. alone.

With this generation’s population vastly outstripping that of its predecessors, the baby boomers and Gen Xers, it’s not just spending power but also the ability to influence others that matters, especially as they’re armed with the power of social media and narrowcast communications. While the effusions of the Flower Power generation could have been chalked up to irrelevant ranting, the exhortations of today’s youth—for companies to clean up their acts, for the news media to be independent and for the privatization of public services to stop—are socially significant and underpinned by ethical meaning.

All this makes the results of the Global Youth Study important. The extensive 38-country online survey of 15,844 people ages 23 to 28 was fielded by SurveyShack in association with YouGovStone between July 2008 and December 2009. Its results will feed into the inaugural One Young World summit, a global leadership forum for hundreds of young leaders from the world’s 192 countries taking place in London next week.

Click to read more ...