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Entries in Cannes Lions (4)

Wednesday
Jun232010

Ad Men

June has been a great month for men.

We’ve seen some amazing baseball (even if credit wasn’t given where it was due, namely to Armando Galarraga), the Stanley Cup was won in game seven and the World Cup is back.

Men have also been enjoying the spotlight in the ad space. At this year’s Cannes Lions International Advertising Festival (which, yes, opened on Father’s Day), ads featuring men have been creating quite the buzz. Although I would love for Euro RSCG to get all the credit for this, including their work “The Most Interesting Man in the World” and “The Man Who Walked Around the World,” other stellar campaigns with men at the forefront were produced by competing agencies.

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DateJune 23, 2010 | by AuthorBrian Goldberg | | tagged , , , | Comment1 Comment
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Friday
Oct092009

When Is Local Too Local?

creativecommons.org/by unhindered by talentEarlier this week I read an article in The Advocate of Stamford, Conn., about a mayoral candidate describing his plans to bolster funding for the police force. He said he wants to develop SWAT teams and hostage negotiators, then referred to several major corporate offices in Stamford and said, “I think we’re very lucky and fortunate nothing has taken place.”

I was taken by surprise that a candidate running for mayor would name targets in his city for global terrorism in an attempt to play fearmonger. I’m deeply concerned that he decided to pinpoint a few large U.S. offices of global corporations—located within biking distance of my commuter station, no less. It was hyperlocalization at its worst. He might as well have said, “Al-Qaida, come on down! And, by the way, Jerry Springer tapes across the street.”

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DateOctober 9, 2009 | by AuthorMarian Salzman | | tagged , , , , , | Comment2 Comments
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Tuesday
Sep292009

Thinking Campaigns

Why do people, places and things bubble up and sizzle and sell?

It’s a question that has engaged marketers as long as the discipline has existed. Although the answers have changed, several truths remain constant: A successful campaign harnesses the power of one person, one vote; it flows through channels; it captures people’s imagination with memorable visuals and clear messages that resonate.

We’ve come a long way since William Henry Harrison ran for president on the slogan “Tippecanoe and Tyler too,” but smart public relations people still know the importance of connecting with individuals—it’s just that stump speeches have given way to Twitterville encounters.

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DateSeptember 29, 2009 | by AuthorMarian Salzman | | tagged , , , , , , | CommentPost a Comment
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Friday
Aug212009

Euro RSCG Proud

                                                         

There’s a reason people are calling Euro RSCG Worldwide the world’s hottest creative agency. In 2009 alone, we won the most hotly contested account of the year—some $110 million worth of business for Heineken USA’s flagship lager brands. We were praised by Cannes Lions CEO Philip Thomas as the creative highlight of the Cannes Lions Festivals—not just this year’s but all of them. We produced the most downloaded TV commercial in history, Evian’s roller-skating babies, which notched nearly 14 million views and counting.

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DateAugust 21, 2009 | by AuthorMarian Salzman | | tagged , , , , | CommentPost a Comment
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