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Entries in climate change (9)

Tuesday
Jul202010

Sneak Peeks into the Future 

Being new to trendspotting, I felt a little out of place at this year’s WorldFuture 2010 conference, put on by the World Future Society—as if I was the only person not developing some type of artificially intelligent machine in my basement. But I soon realized that there is a lot to learn and understand now that could help us gain a better grasp on what will happen in the years to come.

Climate Change
Two seminars were particularly interesting to me. The first, “Where Is It All Going?” led by Dennis Bushnell of NASA, addressed climate change and its implications. It used to be predicted that the icecaps would melt by 2040, but humans have sped up the process so much that now the targeted date is a frighteningly soon 2013. Because the ocean could rise about 250 feet, this would affect more than 8 billion people living in coastal locations.

This is but one of the reasons to take a good, hard look at the way we treat our environment. Bushnell said we can still change the outcome if we start altering our behavior now. New technologies are also being developed to help slow this process; saltwater technologies, for instance, are being developed in the Sahara Desert so that we can save our freshwater supply, since it’s already so scarce. This technology harbors the power to grow food and even materials to help make plastics without using crude oil. And creating agriculture in the desert opens the possibility that there will one day be rainfall in this almost lifeless land.

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Wednesday
Apr142010

Why Purple Will Be the New Blue

Originally posted on huffingtonpost.com.

Ten years ago, I predicted that blue would be the new green. When I released my annual trends forecast for 2000, I pointed to the power of Millennium Blue. I meant it figuratively—our concern with all things environmental would morph into heightened awareness about the world’s water supply (and, sure enough, when magazines got bored with their “green” issues a few years later, some of them published “blue” issues to highlight this dimension of climate responsibility). But I also meant it literally. The tail end of the 1990s saw the release of Apple’s first-generation iMacs in a beachy hue called Bondi Blue, Pepsi’s repackaging in a deeper shade of blue and the launch of the American Express Blue credit card, positioned as an evolution of the classic green one.

Now I’m seeing that purple is going to be the new blue.

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Monday
Mar012010

The Future of Fashion

Photo from http://www.forumforthefuture.org/projects/fashion-animations

I recently contributed to Fashion Futures 2025, a forward-thinking project that I’m excited about. The initiative, which launched last week, was a call to arms for companies across the global fashion industry to plan for a sustainable future, taking into account the environment and the living conditions of their customers, suppliers and employees. But I believe it’s relevant for marketers in many disciplines—and for anyone who cares about the future of our planet and our society.

I was one of a few dozen trendspotters and communications leaders interviewed by Forum for the Future, a British nonprofit dedicated to sustainable development. Together with Levi Strauss & Co., Forum for the Future created four vivid animations that show what the world will look like in 2025 and the fashion industry’s role within it. The scenarios consider the effects of factors such as climate change, population growth and resource shortages.

They’re meant to be provocative and to challenge organizations’ thinking and encourage innovation. New ideas are crucial for any business that wants to survive in this increasingly resource-strained and responsibility-aware world. Now is the time to be thinking about the future and how our businesses can thrive in it.

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Thursday
Feb112010

Social Media Emerges as Community Glue

Delegates in action at One Young World

Originally posted on huffingtonpost.com.

The inaugural One Young World summit that concluded on Wednesday in London wasn’t just a gathering of hundreds of tomorrow’s world leaders. Don’t get me wrong: The energy of the more than 600 delegates from 100-plus countries, the passion of their debates and the progress that their resolutions made toward finding solutions to problems such as economic injustice, climate change and excessive corporate power were all substantial and meaningful.

But the leadership summit wasn’t just about the delegates exchanging ideas at Old Billingsgate in London. In fact, the physical meeting was only a small part of it. From the beginning, One Young World was designed to be virtual as well as in the flesh. Candidates submitted their applications via Facebook. The online community started growing on Facebook, Twitter, YouTube and WAYN months before the event kicked off. Dedicated bloggers around the world got the conversation started long before anyone landed at Heathrow.

It’s not a surprise, really. As I’ve written here, this is the Real-Time Generation: Young adults born after 1980 never knew a world without the Internet, without instant communications with people all over the world, without a seamlessness between their online friends and their “real-life” friends.

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Wednesday
Feb102010

Lessons from Legends at One Young World

Originally posted on huffingtonpost.com.

The inaugural One Young World summit under way this week in London is a next-generation Davos: a gathering of hundreds of future leaders from the world’s 192 countries. All under age 30, they’re bringing youthful energy, passion, optimism and creativity to the most challenging issues facing people around the globe today. I have no doubt that the best among them will alter the world for the better, inspire positive change in others and solve problems that today seem like intractable challenges.

In other words, some of them will become legends.

In that regard, One Young World can be seen as a passing of the torch. The summit’s delegates are being guided by the current generation of legendary leaders as they’re exchanging ideas, engaging in debate and drafting resolutions on pressing issues including global business, interfaith dialogue, climate change, corporate social responsibility and economic justice. Leading the sessions are such legends as Archbishop Desmond Tutu, Sir Bob Geldof, Nobel Laureate Muhammad Yunus, Sen. John Kerry and former President of Peru Alejandro Toledo.

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