Euro RSCG

Study Finds Teen Girls Influence Economy with Spending Habits 

By Allison Cerra, Mar. 8, 2010 

Teen girls are making a remarkable impact on the shape of the economy and the development of communications, says a recently released Euro RSCG Worldwide PR white paper. Based on a survey by MicroDialogue that was commissioned by Euro PR, the white paper details how the spending and communication habits of teenage girls are driving profit and advancing modes of digital communications. “Teenage girls represent an awesome consumer force, buying, spending, trendspotting and trendsetting,” says Marian Salzman, president of Euro RSCG Worldwide PR, North America. “And because their generation is perhaps the first fully ‘wired’ one, their habits will determine how relevant markets develop today and in the future.”

Trendspotter Marian Salzman Says That Americans Are Turning to Hard News 

From Media Industry Newsletter, Mar. 8, 2010 

Americans are turning away from soft celebrity-focused news and toward hard news and reporting that’s relevant to their health and well-being, min says, citing a report and analysis by Euro RSCG Worldwide PR President Marian Salzman. Based on her Mood Monitor survey of 388 Americans, Salzman’s analysis points to a withering of celebrity news, such as the national obsession with the Gosselins. “My research says that people care about Kate Gosselin for 22 seconds,” Salzman says. “What matters now are the economy, health care and national security, which affect people in their everyday lives.” 

Rethinking the Presidency 

By Marian Salzman, Feb. 15, 2010  

As America goes through a period of transition, questions about the land’s highest office are also emerging. Euro RSCG Worldwide PR President Marian Salzman looks to new polling dating from the agency that shows Americans are starting to closely examine critical national issues, and she theorizes what this means for the changing country: “The country was fractious and divided even during the boom times of 2007,” Salzman says, “and the misery since the crash has only soured the mood. But as messy as things are likely to get, they’re just prelude to the 2012 presidential election.”  

An Olympic Tragedy 

By Marian Salzman, Feb. 14, 2010 

The heartbreaking death of a Georgian luger in the lead-up to the Vancouver Winter Olympics points not just to flaws in the organizing of the games but also to the revamped nature of media and society in general. It was just moments after the death of the athlete, Marian Salzman writes, that the world knew what happened, and only hours later when Olympic planners were trying to push past the tragedy. “In 2010,” Salzman says, “news unfolds in real time. We know what’s happening as it happens. Organizations can’t hope no one learns what’s going on, nor can they spin their way out of anything.” 

The Power of One 

By Marian Salzman, Feb.12, 2010 

With Kofi Annan, Desmond Tutu and Sir Bob Geldof in attendance, the One Young World youth leadership summit was packed with luminaries. Even in this context, says Euro RSCG Worldwide PR President Marian Salzman, Haitian-born musician Wyclef Jean made an electrifying impact, speaking by satellite about the need to clear away corruption from his home country and exemplifying, writes Salzman, that “[c]elebrity isn’t the only way the Power of One can be felt or the only way to bring healing to Haiti. The Power of One can be felt just as strongly in the everyday.” 

Lessons from Legends at One Young World 

By Marian Salzman, Feb. 10, 2010 

At the One Young World global leadership summit, the previous generation of world-changing activists met the new one. Desmond Tutu, Bob Geldof, Muhammad Yunus, Kofi Annan and more addressed the 600-plus young global leaders, and, Marian Salzman writes, they all passed along a similar message. “The suggestion is almost that whatever it is we’ve managed to do,” Sir Geldof told the summit’s delegates, “there’s increasingly little we can do to influence the affairs, except to possibly pass it on, somehow, by influencing you." 

Social Media Emerges as Community Glue 

By Marian Salzman, Feb. 10, 2010 

The One Young World global leadership summit was about coming together, in a physical space and time, to discuss the world’s greatest challenges. But even with the energy of more than 600 young leaders and dozens of international luminaries, the power of social media at the summit was awe-inspiring. With the young leaders from more than 100 countries texting, Tweeting and blogging, One Young World buzzed out to the world, bringing the summit into real time and launching it around the planet. 

Coaching Tomorrow’s World Leaders, Through Social Networking

By Oscar Morales Guevara, Feb. 10, 2010

Social media was once a playground to mingle, mix, rant and date. But, says Colombian activist and One Young World Counselor Oscar Morales, people are now turning to social media to coalesce social movements and report on revolutions, and young people are leading the way: “The youngster of today no longer wants to inherit all of these conflicts, hence they have learned to work as a team, collaboratively. The selfish philosophy of competitiveness is being replaced by another of entrepreneurship and alliances, achieving a better understanding of our different cultures and customs.”