Euro RSCG

Coaching Tomorrow’s World Leaders, Through Social Networking

By Oscar Morales Guevara, Feb. 10, 2010

Social media was once a playground to mingle, mix, rant and date. But, says Colombian activist and One Young World Counselor Oscar Morales, people are now turning to social media to coalesce social movements and report on revolutions, and young people are leading the way: “The youngster of today no longer wants to inherit all of these conflicts, hence they have learned to work as a team, collaboratively. The selfish philosophy of competitiveness is being replaced by another of entrepreneurship and alliances, achieving a better understanding of our different cultures and customs.”