Euro RSCG

Social Media Emerges as Community Glue 

By Marian Salzman, Feb. 10, 2010 

The One Young World global leadership summit was about coming together, in a physical space and time, to discuss the world’s greatest challenges. But even with the energy of more than 600 young leaders and dozens of international luminaries, the power of social media at the summit was awe-inspiring. With the young leaders from more than 100 countries texting, Tweeting and blogging, One Young World buzzed out to the world, bringing the summit into real time and launching it around the planet.