Euro RSCG

Rethinking the Presidency 

By Marian Salzman, Feb. 15, 2010  

As America goes through a period of transition, questions about the land’s highest office are also emerging. Euro RSCG Worldwide PR President Marian Salzman looks to new polling dating from the agency that shows Americans are starting to closely examine critical national issues, and she theorizes what this means for the changing country: “The country was fractious and divided even during the boom times of 2007,” Salzman says, “and the misery since the crash has only soured the mood. But as messy as things are likely to get, they’re just prelude to the 2012 presidential election.”