Euro RSCG

Study Finds Teen Girls Influence Economy with Spending Habits 

By Allison Cerra, Mar. 8, 2010 

Teen girls are making a remarkable impact on the shape of the economy and the development of communications, says a recently released Euro RSCG Worldwide PR white paper. Based on a survey by MicroDialogue that was commissioned by Euro PR, the white paper details how the spending and communication habits of teenage girls are driving profit and advancing modes of digital communications. “Teenage girls represent an awesome consumer force, buying, spending, trendspotting and trendsetting,” says Marian Salzman, president of Euro RSCG Worldwide PR, North America. “And because their generation is perhaps the first fully ‘wired’ one, their habits will determine how relevant markets develop today and in the future.”