Monday
Mar082010
Trendspotter Marian Salzman Says That Americans Are Turning to Hard News
From Media Industry Newsletter, Mar. 8, 2010
Americans are turning away from soft celebrity-focused news and toward hard news and reporting that’s relevant to their health and well-being, min says, citing a report and analysis by Euro RSCG Worldwide PR President Marian Salzman. Based on her Mood Monitor survey of 388 Americans, Salzman’s analysis points to a withering of celebrity news, such as the national obsession with the Gosselins. “My research says that people care about Kate Gosselin for 22 seconds,” Salzman says. “What matters now are the economy, health care and national security, which affect people in their everyday lives.”
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March 8, 2010 | by Euro RSCG Worldwide PR | Post a Comment | Share Article | Print Article | Email Article
March 8, 2010 | by Euro RSCG Worldwide PR | Post a Comment | Share Article | Print Article | Email Article 
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