Euro RSCG Worldwide PR is the U.S. public relations agency of Euro RSCG Worldwide, a division of Havas, one of the top five marketing services companies on the planet. We share creative DNA with our parent company—the world’s hottest creative agency. Our ad division won the most hotly contested account of 2009, was called the creative highlight of all Cannes Lions Festivals and produced the most downloaded TV commercial in history, Evian’s roller-skating babies (nearly 14 million views and counting).
PR is just as hot. We think in digital. We live and breathe social media. As an integrated agency with the basics down cold, we’re moving with—make that ahead of—the industry to color in the gray areas where PR lives now.
We got into CSR long before conscience became cool, and we’re still the most innovative at it. We launched Tck Tck Tck, a viral campaign for climate justice that enlists supporters to upload their “tcks” to the largest online petition ever before the December climate change meetings in Copenhagen. We’re driving awareness for the Prince’s (as in Charles) Rainforests Project. And we’re staging One Young World, a virtual Davos to inspire the 25-year-olds (and younger) of today to become the leaders of tomorrow.
Euro PR is a team of experienced, motivated pros. Senior management is involved in all accounts, and we have one of the lowest turnover rates in the industry. We’re self-starters who are relentlessly enthusiastic about our clients in the agency with the keenest understanding of all tools that can build businesses and brands today. Other agencies might claim they’re ready for the future; Euro RSCG Worldwide PR is already there.
Route 360
Route 360 is our highway to seamlessly integrated influence (aka strategic process). You can’t get where you’re going if you don’t know…your audience. So we’re setting our own course for the 21st century, immersing ourselves in all the places where people and media live now.
Perspective
Messages don’t stick to a two-way path. Forget about companies addressing audiences and responding to their feedback. Now what matters is what consumers say to one another. This is the time for trialogues with prosumers—the proactive leader-consumers who influence general consumers by being the first to adopt new info-sharing practices. Euro RSCG has been finding them for years; now we’re shaping their conversations.
Though the lines between media, message and messenger have blurred, we haven’t abandoned old ways. We’re still aces at media relations, buzz-generating events and celebrity spokespeople—but we’re fully into all the ways brand messages spread today.
