Euro RSCG

  With zero budget, we designed a campaign based on social media and remote cooperation (remember? The future is now). A digital petition on the campaign site let people around the planet record themselves saying 'tck' in support of global climate legislation. The campaign launched at Cannes Lions in June, and with a month remaining, 2.9 million people had 'tcked' their support online, 700,000+ had downloaded the song and 30+ global brands (including Oxfam and Greenpeace) were partners.